Anti - Get Rick Quick
Who Are SBI! Owners?
SBI! owners are "The Anti-GetRichQuick." Motivated and forward-looking-&-moving, they focus upon building businesses that will generate profits for the rest of their lives.
They are patient, positive people. They know a real business that lasts is not about "getting a site up, cheap-quick-&-easy today." Many people, unfortunately, are too impatient to build real businesses. That is why they fall for brilliant, convincing "Get Rich Quick" ("GRQ") sales copy over and over, always believing that "this one is different." (GRQ, of course, does not exist. If it did, why would anyone sell it? They'd use it.)
On a more subtle level, it is the same reason why so many prospective small business people fall for the "Cheap-Quick-&-Easy" message of the large, old-fashioned Web hosts. More on this shortly.
SBI! owners meet at a special place. Together at the forums, they form the single best small business, help-and-be-helped, resource in the world. (Over 60 forums cover every conceivable business-building subject.)
What else is different about SBI! owners?
The SBI! Community
Members are diverse in every way...
geographically - from all over the globe, thousands from every continent.
business type - every kind of business is represented (home businesses of all kinds, infopreneurs, e-tail, etc.).
niche - a cornucopia of niches is dominated by SBI! owners.
This wide array of countries, businesses and niches come together at the world's most constructive small business meeting place, the SBI! Forums. These motivated, high-energy, help & be helped forums are where this diverse group reveals...
one core value ("Work Smarter"), and one common goal ("Success").
No nonsense, no gossip, no flames. Sheer progress. High spirits. The forums truly are...
The Place For Friendly, Success-Focused Discussion
They build sites which drive traffic and income. They do it without spending thousands of dollars on designers, Webmasters and Search Engine experts.
What else is different about SBI! owners? SHOW They build sites which drive traffic and income. They do it without spending thousands of dollars on designers, Webmasters and Search Engine experts.
"Park It Over There In The Corner"
99% of non-SBI! small business sites fail. The small business Web hosting industry even has a term for this, the "churn rate".
HIDE THIS The Churn Rate of Small Business Web Hosts
The "churn rate" measures failure flux. This is the flow of small business sites from various large Web hosts to others, month to month. It is an excellent indication of the failure rate.
How bad is the churn problem? Here is one indication...
Expensive industry services exist that track the churn. They track every possible factor... except success.
Why do small businesses churn? Desperation.
Small businesses are failing online, massively. Failure causes them to look for another small business Web hosting solution.
Why do small businesses fail? "The Lure." For example, when you see $2.99/month Web hosting, it hooks you.
More advertising (ex., the lure of "free hosting for six months") convinces you to switch Web hosts. One year later, still facing low traffic and financial losses, you are on the hunt again.
That is churn.
Unfortunately...
It is easier for the Web hosting industry to spend astronomical marketing dollars to fight over the churn than it is to make small businesses succeed. It's an old axiom in business to "market to the dissatisfied in a commodity business."
And there are millions of very dissatisfied small business customers out there, all failing.
Compare the churn approach (of standard Web hosting) to SBI!...
Results
This old-fashioned, standard form of hosting dooms small businesses from the start.
99% of non-SBI! small business sites fail. The small business Web hosting industry even has a term for this, the "churn rate". SHOW This old-fashioned, standard form of hosting dooms small businesses from the start.
SBI! is modern Web hosting, complete with all the tools you need. If "Web hosting" was "transportation," SBI! would be a NASCAR or F1 automobile, complete with a full staff of automated pit crew and coaches, that you drive to victory.
What about regular, old-fashioned Web hosts (ex., 1&1, interland, verio, yahoo, aol)? "Park it over there in the corner." You rent space on their computers. You pay extra for tools (ex., e-zines, traffic-building) and staff (ex., designer, Webmaster and Search Engine expert).
Instead of churn, SBI! tracks success. The Top 3% Rate is just one of many ways that we track and prove success via respected, objective 3rd party services.
And what about those "would-if-they-could" companies? Instead of proof, they advertise the lure of "Cheap" and "Quick & Easy."
HIDE THIS Advertising Strategies Of
The Small Business Web Hosting Industry Advertising! The Hook Is Set...
The two major promotional messages by the large, old-fashioned small business Web hosts are simple and effective. They also do great harm because of that effectiveness. Here they are...
--------------------------------------------------------------------------------
Message #1: "Cheap!"
Companies now offer "$2.99/month hosting"... you can even get "free business hosting for six months!" Large Web hosts fight tooth-and-nail for new business, even offering domain names for as little as $2.99/year.
How can they offer cheap/free hosting? Unlimited sites? It's actually a sure sign that their sites fail. Why? They can afford the "lure of cheap" because their sites cost almost nothing to host...
Near zero bandwidth expense (due to near-zero traffic)
Low CPU (computer power) expense (no built-in, database-integrated, a-to-z, software-tools-and-process to help you build a site that succeeds).
What does the "free/cheap lure" cost the Web host? At most, a few dollars. But the hook is set.
What does the lure cost that hopeful small business person? S/he is about to lose a year and thousands of dollars before realizing what is already destined... failure.
--------------------------------------------------------------------------------
Message #2: "Quick & Easy!"
Even the "Biggest Brand Companies" promise your site will be up and "ready to do business in less than a day." This false promise is an effective lure.
It really is easy to merely "get a site up fast." That's why Web hosts "throw in" a free sitebuilder that anyone (even "beginners") can use to put something (anything!) up quickly.
Web hosts know that you will spend a lot of time and money trying to make that quickly-built site a success after they hook you. However...
Building a profitable site (one that generates targeted traffic without advertising) is like building a solid, quality house. You must build it properly from Day 1, from the ground up.
The "lure of FAST" is as seductive as the "lure of CHEAP." It is so tempting. Millions fall for it. By the time you realize this, it's too late. The hook is set deep.
Once again, the small business client loses time and money, up to years and tens of thousands of dollars, before realizing that "the Net doesn't work."
--------------------------------------------------------------------------------
Summary
The old-fashioned Web hosting industry sets the hook. Then it lives off upsell and churn. Upsell? Yes, you pay more for every extra feature or tool, none of which have been designed to work together.
Compare that to the modern SBI! approach. No hook. No churn. No upsell (everything is included in SBI!'s integrated system of process and tools).
Just move forward and succeed.
Proof
And what about those "would-if-they-could" companies? Instead of proof, they advertise the lure of "Cheap" and "Quick & Easy." SHOW
How ridiculous has "the lure" become? This press release from a major Web-host-tracking service explains clearly that $2.99/month is intended "to attract" (i.e., lure) "Beginner Accounts." And what do "beginners" receive?
A domain name. Gigabytes of storage space. Loads of bandwidth. "Even" a MySQL database. The article goes on to explain how major Web hosts are competing on the basis of disk space, bandwidth, and price. But...
Doesn't Anyone Care About Success?
What are small businesses supposed to do with storage space, bandwidth, and a MySQL database? It's like receiving some of the parts to an automobile in a box.
You (or an expensive team) have to assemble the accelerator, clutch, brakes and ignition. And that means you have to buy specialized power tools and hire skilled personnel to put it all together before you even take it out of the garage... then fix it when it "doesn't work." And even then, you're missing a turbocharger (but you can buy one for only $49.95/month!).
By the time you have done that and "parked it over there" (you never do learn how to really drive it), SBI! owners ("beginner" to "pro Webmaster") have driven their NASCAR (or F1 if you prefer) around the globe. And after you compare apples-to-apples, you've done it at a fraction of the cost.
Bottom line?
SBI! lets you focus on driving your car. Just turn the key and you're away. Of course, you do have to actually drive your car. In other words, it still takes work to build a real business. SBI! handles all the behind-the-scenes expertise so you can focus on that... building your business.
Cheap-Quick-&-Easy has never worked in business. No such lure (ex., $3 domains, free hosting, instant sites) should impact your decision on where to place your income-generating future. It is far too serious -- the lure is an insult to serious business people.
Make Your Site Sell
SBI! owners are "The Anti-GetRichQuick." Motivated and forward-looking-&-moving, they focus upon building businesses that will generate profits for the rest of their lives.
They are patient, positive people. They know a real business that lasts is not about "getting a site up, cheap-quick-&-easy today." Many people, unfortunately, are too impatient to build real businesses. That is why they fall for brilliant, convincing "Get Rich Quick" ("GRQ") sales copy over and over, always believing that "this one is different." (GRQ, of course, does not exist. If it did, why would anyone sell it? They'd use it.)
On a more subtle level, it is the same reason why so many prospective small business people fall for the "Cheap-Quick-&-Easy" message of the large, old-fashioned Web hosts. More on this shortly.
SBI! owners meet at a special place. Together at the forums, they form the single best small business, help-and-be-helped, resource in the world. (Over 60 forums cover every conceivable business-building subject.)
What else is different about SBI! owners?
The SBI! Community
Members are diverse in every way...
geographically - from all over the globe, thousands from every continent.
business type - every kind of business is represented (home businesses of all kinds, infopreneurs, e-tail, etc.).
niche - a cornucopia of niches is dominated by SBI! owners.
This wide array of countries, businesses and niches come together at the world's most constructive small business meeting place, the SBI! Forums. These motivated, high-energy, help & be helped forums are where this diverse group reveals...
one core value ("Work Smarter"), and one common goal ("Success").
No nonsense, no gossip, no flames. Sheer progress. High spirits. The forums truly are...
The Place For Friendly, Success-Focused Discussion
They build sites which drive traffic and income. They do it without spending thousands of dollars on designers, Webmasters and Search Engine experts.
What else is different about SBI! owners? SHOW They build sites which drive traffic and income. They do it without spending thousands of dollars on designers, Webmasters and Search Engine experts.
"Park It Over There In The Corner"
99% of non-SBI! small business sites fail. The small business Web hosting industry even has a term for this, the "churn rate".
HIDE THIS The Churn Rate of Small Business Web Hosts
The "churn rate" measures failure flux. This is the flow of small business sites from various large Web hosts to others, month to month. It is an excellent indication of the failure rate.
How bad is the churn problem? Here is one indication...
Expensive industry services exist that track the churn. They track every possible factor... except success.
Why do small businesses churn? Desperation.
Small businesses are failing online, massively. Failure causes them to look for another small business Web hosting solution.
Why do small businesses fail? "The Lure." For example, when you see $2.99/month Web hosting, it hooks you.
More advertising (ex., the lure of "free hosting for six months") convinces you to switch Web hosts. One year later, still facing low traffic and financial losses, you are on the hunt again.
That is churn.
Unfortunately...
It is easier for the Web hosting industry to spend astronomical marketing dollars to fight over the churn than it is to make small businesses succeed. It's an old axiom in business to "market to the dissatisfied in a commodity business."
And there are millions of very dissatisfied small business customers out there, all failing.
Compare the churn approach (of standard Web hosting) to SBI!...
Results
This old-fashioned, standard form of hosting dooms small businesses from the start.
99% of non-SBI! small business sites fail. The small business Web hosting industry even has a term for this, the "churn rate". SHOW This old-fashioned, standard form of hosting dooms small businesses from the start.
SBI! is modern Web hosting, complete with all the tools you need. If "Web hosting" was "transportation," SBI! would be a NASCAR or F1 automobile, complete with a full staff of automated pit crew and coaches, that you drive to victory.
What about regular, old-fashioned Web hosts (ex., 1&1, interland, verio, yahoo, aol)? "Park it over there in the corner." You rent space on their computers. You pay extra for tools (ex., e-zines, traffic-building) and staff (ex., designer, Webmaster and Search Engine expert).
Instead of churn, SBI! tracks success. The Top 3% Rate is just one of many ways that we track and prove success via respected, objective 3rd party services.
And what about those "would-if-they-could" companies? Instead of proof, they advertise the lure of "Cheap" and "Quick & Easy."
HIDE THIS Advertising Strategies Of
The Small Business Web Hosting Industry Advertising! The Hook Is Set...
The two major promotional messages by the large, old-fashioned small business Web hosts are simple and effective. They also do great harm because of that effectiveness. Here they are...
--------------------------------------------------------------------------------
Message #1: "Cheap!"
Companies now offer "$2.99/month hosting"... you can even get "free business hosting for six months!" Large Web hosts fight tooth-and-nail for new business, even offering domain names for as little as $2.99/year.
How can they offer cheap/free hosting? Unlimited sites? It's actually a sure sign that their sites fail. Why? They can afford the "lure of cheap" because their sites cost almost nothing to host...
Near zero bandwidth expense (due to near-zero traffic)
Low CPU (computer power) expense (no built-in, database-integrated, a-to-z, software-tools-and-process to help you build a site that succeeds).
What does the "free/cheap lure" cost the Web host? At most, a few dollars. But the hook is set.
What does the lure cost that hopeful small business person? S/he is about to lose a year and thousands of dollars before realizing what is already destined... failure.
--------------------------------------------------------------------------------
Message #2: "Quick & Easy!"
Even the "Biggest Brand Companies" promise your site will be up and "ready to do business in less than a day." This false promise is an effective lure.
It really is easy to merely "get a site up fast." That's why Web hosts "throw in" a free sitebuilder that anyone (even "beginners") can use to put something (anything!) up quickly.
Web hosts know that you will spend a lot of time and money trying to make that quickly-built site a success after they hook you. However...
Building a profitable site (one that generates targeted traffic without advertising) is like building a solid, quality house. You must build it properly from Day 1, from the ground up.
The "lure of FAST" is as seductive as the "lure of CHEAP." It is so tempting. Millions fall for it. By the time you realize this, it's too late. The hook is set deep.
Once again, the small business client loses time and money, up to years and tens of thousands of dollars, before realizing that "the Net doesn't work."
--------------------------------------------------------------------------------
Summary
The old-fashioned Web hosting industry sets the hook. Then it lives off upsell and churn. Upsell? Yes, you pay more for every extra feature or tool, none of which have been designed to work together.
Compare that to the modern SBI! approach. No hook. No churn. No upsell (everything is included in SBI!'s integrated system of process and tools).
Just move forward and succeed.
Proof
And what about those "would-if-they-could" companies? Instead of proof, they advertise the lure of "Cheap" and "Quick & Easy." SHOW
How ridiculous has "the lure" become? This press release from a major Web-host-tracking service explains clearly that $2.99/month is intended "to attract" (i.e., lure) "Beginner Accounts." And what do "beginners" receive?
A domain name. Gigabytes of storage space. Loads of bandwidth. "Even" a MySQL database. The article goes on to explain how major Web hosts are competing on the basis of disk space, bandwidth, and price. But...
Doesn't Anyone Care About Success?
What are small businesses supposed to do with storage space, bandwidth, and a MySQL database? It's like receiving some of the parts to an automobile in a box.
You (or an expensive team) have to assemble the accelerator, clutch, brakes and ignition. And that means you have to buy specialized power tools and hire skilled personnel to put it all together before you even take it out of the garage... then fix it when it "doesn't work." And even then, you're missing a turbocharger (but you can buy one for only $49.95/month!).
By the time you have done that and "parked it over there" (you never do learn how to really drive it), SBI! owners ("beginner" to "pro Webmaster") have driven their NASCAR (or F1 if you prefer) around the globe. And after you compare apples-to-apples, you've done it at a fraction of the cost.
Bottom line?
SBI! lets you focus on driving your car. Just turn the key and you're away. Of course, you do have to actually drive your car. In other words, it still takes work to build a real business. SBI! handles all the behind-the-scenes expertise so you can focus on that... building your business.
Cheap-Quick-&-Easy has never worked in business. No such lure (ex., $3 domains, free hosting, instant sites) should impact your decision on where to place your income-generating future. It is far too serious -- the lure is an insult to serious business people.
Make Your Site Sell
posted by Unknown at 3:42 PM
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