Hard Goods and Auctions
Do you make or sell hard goods? Thinking about selling online? Maybe you already are selling online, but want to do better... much better? If so...
Year by year, both retailers and shoppers are moving ever more online. Online retail is the low risk, easy, efficient way to sell. And, for shoppers, it is the ideal way to buy (fast, convenient, reliable, endless variety, and cheaper).
So why do 99% of small business online retailers (called "e-tailers" or "e-stores") fail?
And why is this little-known and unreported, disastrous "99%-fail" statistic good news for you?
Because it opens an opportunity for you to succeed.
The key to success in "e-tail" (electronic retail) for the small business person is to master a niche. The Web, when properly used, is the ultimate niche marketing-and-selling vehicle. It is literally the ideal situation for small business e-tailers.
Unfortunately, 99% of e-tailers do not do it right. They are trapped in the old-world, offline mental model of "putting up a store." Navigation. Design. Merchandising. Merchant accounts. Shopping carts.
If they even think about traffic, they figure they'll solve that little problem later. After all, traffic is easy to solve in the offline worlds -- it's all about "location, location, location" in the offline world. Put your attractive, nicely merchandised store in a mall or on a high-traffic shopping street in town and the result is instant traffic.
No One Happens to "Pass By" Online
In the online world, however, no one just happens to walk past, see your store, and enter. NO... in the online world, people look for information, for solutions to problems.
If you can position yourself and/or your product so that the customer recognizes that you can provide what they need, then you will make money.
Find out more here:
Hard Goods
Year by year, both retailers and shoppers are moving ever more online. Online retail is the low risk, easy, efficient way to sell. And, for shoppers, it is the ideal way to buy (fast, convenient, reliable, endless variety, and cheaper).
So why do 99% of small business online retailers (called "e-tailers" or "e-stores") fail?
And why is this little-known and unreported, disastrous "99%-fail" statistic good news for you?
Because it opens an opportunity for you to succeed.
The key to success in "e-tail" (electronic retail) for the small business person is to master a niche. The Web, when properly used, is the ultimate niche marketing-and-selling vehicle. It is literally the ideal situation for small business e-tailers.
Unfortunately, 99% of e-tailers do not do it right. They are trapped in the old-world, offline mental model of "putting up a store." Navigation. Design. Merchandising. Merchant accounts. Shopping carts.
If they even think about traffic, they figure they'll solve that little problem later. After all, traffic is easy to solve in the offline worlds -- it's all about "location, location, location" in the offline world. Put your attractive, nicely merchandised store in a mall or on a high-traffic shopping street in town and the result is instant traffic.
No One Happens to "Pass By" Online
In the online world, however, no one just happens to walk past, see your store, and enter. NO... in the online world, people look for information, for solutions to problems.
If you can position yourself and/or your product so that the customer recognizes that you can provide what they need, then you will make money.
Find out more here:
Hard Goods
posted by Unknown at 7:21 PM
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