Web Site or Web Business?

Do you have a web site or a web business?
What is the difference?

Think about this question: Is a web site a business tool or is a web site a business? It's a trick question. It's both.

As examples: For the small business owner, a web site is a sales and marketing tool. For the most of us – and probably all of us - a web site is a business.
Web site: A web site can be a family site with pictures and details of the family's life events. A web site can be a showcase of an individual's poetry.

Web Business: A web business offers part or all of the business processes on one web site. This could involve web-based marketing for a local printing company, a lead-generation site for a network marketer, an infopreneur site focused on affiliate programs or ebook sales, an interior designer who sells products via the internet.

If you want your web site to be a business, you have to treat it like a business.

So, how do you review your site in an objective manner to determine if it meets the criteria of a web business?

As Stephen Covey so aptly put it: Begin with the end in mind.

In evaluating your site, the first thing you want to look at is how you are making money from it. Are you selling products or a service? Are you generating income with Google Adsense?

You need to determine what it is that you want your business to accomplish. What is the goal of your site?

Your Most Wanted Response
What is it that you want your visitors to do? Do you want them to make a click? do you want them to purchase something? That's your Most Wanted Response.

Once you ascertain how you want your visitors to behave, you can determine if your site leads them to that goal. Does your content lead your visitor to your MWR? Do you pre-sell or do you sell?

Traffic
Now that you know what your site is going to accomplish, you have to figure out how you will reach your target audience. You need a real marketing plan – as all successful businesses do. You have to assess and adjust your marketing scheme based on your audience and your goals.

I am not going to market my interior design service the same way I market my herbal remedies affiliate programs. They are two totally different objectives and have to be handled in different ways. I can market my interior design service via craigslist, but I'll do better posting on alternative health forums for herbal treatments.

Marketing your site on-line comes in the form of traffic generation and it can be done in many ways: social bookmarking, article distribution, free and/or paid directories, press releases and more. Find out what works for your target audience – and don't be afraid to try new ways of drawing traffic.

Presentation
What does your site look like? Does the look and feel match the site concept? If it doesn't, change it. Get someone else's opinion – friends, family or even in the forums. Make sure your site looks professional. If you need to hire a coach to update the design, do it. It will be worth it in the long run.

Is your site easy to navigate, with Tier 2 pages that sub-divide well and naturally lead to several Tier 3 pages?

Site structure (i.e., natural sub-categorization/flow/linking to numerous TIER 3s) is also important. Your visitors must feel that you have presented your site in a logical, easy-to-follow manner.

And lastly....

Content
Your site must provide real benefit to your audience.

A Web site's reputation is based on the "realness" of information and value that it provides to its visitors. You must be the expert in your field. If you are running a business, you have to represent yourself as a business owner, not as a hobbyist who wants to make a little money on the side. Well-written, keyword focused content pages are what ties your business goals to your visitor's needs. When you satisfy their hunger and thirst for information, they will reward you with their moolah.

Conclusion
So, next time you look at your site, evaluate it with these ideas in mind and make sure your web site is truly a web business.

How did all this amazing knowledge come about?

I work for SiteSell and in the past 4 years, I've learned a lot about search engine optimization, generating free traffic, ranking highly in the search engines and making thousands with Adsense.

Here's one of my sites: The Medicine Hut

If you want to know more about creating your own website, please contact me at: ohsmilnme@yahoo.com and put "WEBSITE" in the subject section. Or, follow this link: Creating a Web Business


Carla

What does your web site host offer?

When I first started my website, I had no idea about everything I would learn or needed to learn to make a site successful. I'm fortunate that I haven't had to reinvent the wheel, so to speak. While I have had to read a ton of information and really focus my energy on providing excellent content for my site, I have not had to delve into the SEO distraction that many webmasters find themselves obsessing about.

Why?

I use SiteBuildIt for my web site host. It's more than a host, though. SBI provides over 70 different modules that guide me through the process of creating a website from scratch. I don't have to worry about submitting my site to Google or the other major search engines. It is done automatically (but not too frequently) so that I don't have to chase algorithms or chance oversubmitting.

Keyword analysis is quick and painless as another module helps create a master keyword list to use in creating content pages. I could go on and on, but the point is that I don't have to hassle over what needs to be done and when. I am notified if I need to submit a new sitemap to Ask.com or similar things like that. I can check my traffic daily, find out my site's PR, compare my site to my competitors and tons more whenever I want.

Does your web site host do that?

This is my first site: Professional-Resume-Example.com

This is how I created it: SiteBuildIt

Make Your Content PRE-Sell

The Only Book Of Its Kind Is Now FREE!

There are over 100 books about writing to sell online. There is only one book about writing to communicate... about writing to "PREsell."

PREselling is the critical component in a process that has been proven to succeed by so many thousands of small business people...

Content - Traffic - PREsell - Monetize

There are actually two ways to build a Web site online. The first way (C-T-P-M) is all about "keeping it real." Add to the Web. Write, and write well, about what you know and love. Overdeliver great content to please visitors and make the Search Engines love you at the same time.

Connect with your visitor... and the world is yours. Make Your Content PREsell! ("MYCPS!"), and only MYCPS!, shows you how to do exactly that. Formerly sold separately, or as part of Site Build It!, MYCPS! is now totally free. Why?

The skill set you acquire is too basic, do-able and important not to give it away. Of course, we're hoping you like it so much you decide to try Site Build It! next. That part is up to you, of course. This gift is no strings attached.

The Second Way To Build Traffic Online?...
The "Hot" Way

Like this way...

Make Your Content PRE-sell

Why Build Just a Web Site?

Why Build Just a Website When You Can Build One That Works?

As Malcolm Forbes said, "Venture nothing, and life is less than it should be." Take SBI! Home For a Risk-Free Test Drive and just get started. "Action separates the successful from the rest" and you are protected by the Money-back Success Guarantee. Try it.

SBI! owners outperform major competitors and build genuine, profitable businesses. That is why they love SBI!. That is the special "it" in Site Build It!. No matter how long and hard you search and read, on this site or off, you will realize that nothing delights like SBI!. Nothing like it even exists.

As stated in the ShortCut Video, "You can watch this site or you can read it." So either take action and start building your success at no risk right now, or if you want more information about the "it" in Site Build It!, if you want more details and proof as you proceed), read on...

Site Build It